This month was full of social media updates, campaigns we loved, and trends you can use. Let’s dive in!
📌 the marketing round-up
LinkedIn is becoming a bigger video-based platform with its video carousel feature and video analytics (Read)
Short-form video has already taken over every other platform, and it’s LinkedIn’s turn to experience the video boom. According to the platform’s video team, video is being watched 36% more times year over year. Plus, it’s shaping up to be the lead post format on LinkedIn.
Executives and professionals all over the world are creating videos to share company reports, updates, and earnings, with many hitting millions of impressions in a short period. Because of this, LinkedIn’s team has released video-centric tools to help video creation grow on the platform.
First, they rolled out the full-screen view for vertical videos, and users can scroll through to find other videos on the platform. These features are available on both mobile AND desktop, so you can access video content on LinkedIn any time, anywhere.
For businesses, this focus on video means an opportunity to tap into new audiences and develop engaging content. If video marketing isn’t part of your strategy yet, now is the best time to implement it.
Instagram adds Transparency Labels to Business chats. (Read)
Instagram is adding Transparency Labels to DMs, revealing whether messages come from a human or a chatbot. For brands, this means authenticity is key. Customers will immediately know who (or what) they’re talking to. If you use chatbots, make sure they sound natural and engaging, still maintaining a semblance of human touch. This update pushes brands to refine their messaging strategy, balancing efficiency with genuine connection to build trust and encourage more engagement.
Pinterest releases its guide to the top marketing moments of 2025. (Read)
Pinterest’s new Marketing Moments Guide reveals when and where users plan purchases in 2025. For brands, this means strategic content timing in aligning campaigns with high-intent shopping periods. If you’re already on Pinterest, use this to double down on trend-based marketing. If not, now’s the time to join. With users actively looking for inspiration to buy, leveraging Pinterest’s insights can put your brand ahead of competitors and drive higher engagement and conversions.
Instagram tests out a location sharing feature a la Snap Maps (Read)
Creepy or exciting? While it sounds unnerving having your location seen by your whole follower list, it’s also a great feature for local businesses. Instagram is testing a Snap Maps-style location sharing feature that, if integrated with branded tools, could target users based on real-time location. This would drive foot traffic and event engagement. While privacy concerns exist, brands should prepare for new geo-targeted marketing opportunities. Expect hyper-personalized promotions, location-based ads, and stronger local brand presence.
Google’s Meridian Marketing Mix can now be accessed by marketers (Read)
Google’s Meridian Marketing Mix Modeling (MMM) gives brands AI-powered insights into ad performance across all channels. No more guesswork because this tool identifies where your marketing budget works best, from social media to TV. The benefit? Optimized ad spend and higher ROI by investing in channels that drive actual revenue.
🚨 brand campaigns & collabs we loved
Dove’s #KeepHerConfident Campaign (Watch)
Just in time for the Superbowl, Dove shines the spotlight on girls in sports. The aim of the campaign? Fight against body shaming. The powerful ad showcases how little girls’ body image must be kept protected, especially when they’re doing sports.
Stella Artois with “The Other David” (Watch)
In yet another Super Bowl ad, Stella Artois crafts this hilarious campaign featuring David Beckham and Matt Damon to share the love for Stella. Using the two celebrities in the campaign was already an effective way to generate buzz for the brand. But, paired with a witty story that cleverly (almost sneakily) features Stella Artois as the drink of choice, this campaign became a winner in our books.
LinkedIn promotes LinkedIn Ads by lamenting over wasted ad spend (Watch)
According to LinkedIn director of brand marketing Keith Browning, “‘Only on LinkedIn Ads’ playfully dramatises the frustrations of reaching the wrong audience and highlights how LinkedIn’s advanced professional targeting uniquely helps them find the right ones among our 1 billion members.” It’s a plight that many brands can relate to and highlights the power of knowing your target audience.
Sweaty Betty says #DontSweatIt (Read)
The fitness brand uses a variety of platforms to share their latest message: embrace your pace. Sweaty Betty’s #DontSweatItCampaign empowers women to embrace where they are in their unique fitness journeys and to throw comparison out the window.
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