From bold campaigns to unexpected platform updates, this month is shaping up to set the tone for an innovative and fast-paced year ahead.
Let’s dive into the highlights and uncover what’s making headlines this last week of January.
📌 the marketing round-up
TikTok's Brief Downfall and Triumphant Return (Read)
In an unexpected turn of events, TikTok faced a temporary shutdown on January 18, 2025, due to a federal ban stemming from national security concerns over its Chinese ownership.
However, the platform made a quick comeback by January 19, 2025, after President-elect Donald Trump announced plans to issue an executive order granting TikTok a 75-day reprieve, allowing the app to restore service within a few hours.
If you ask us, we don’t think the app will ever truly go away. Because of features like TikTok Shop and the Creator Program, TikTok’s become a huge part of the global economy. Plus, brands all over the world are using it as their main marketing platform. But, the ban’s also helped in the rise of new apps like RedNote to become more popular (but it’s too early to tell if it will last).
Instagram's Controversial New Look (Read)
As with all platform updates, you either love it or hate it. But, most social media users aren’t too happy with the new look of Instagram’s bio and grid. It’s sparked a wave of dissatisfaction, particularly from those who meticulously curate their grids.
The platform has transitioned from its traditional square photo grid to a taller, rectangular format, leading to criticism from businesses and individuals who designed their profiles to fit the square layout. An online petition has been launched to reverse the update, with users sharing their frustration about the new design.
Snapchat Seizes the Moment (Read)
Amidst TikTok's temporary disappearance, Snapchat swiftly launched its own creator program. It’s a calculated move, especially since TikTok’s not out of the woods just yet. Snapchat is positioning itself as the new go-to content creation platform and capitalizing on the opportunity to attract creators and users looking for alternatives in case TikTok does fully shut down.
🚨 brand campaigns & collabs we loved
Beauty After 40 by Commence
Brooke Shields' shampoo brand, Commence, has launched the "Beauty After 40" campaign featuring stunning visuals of older women. The campaign celebrates aging with grace, joy, and authenticity, aligning perfectly with the brand’s values. It’s a great example of how deeply knowing your target audience will help you craft the most creative campaigns.
Doritos’ "Crash The Super Bowl" Challenge
Doritos has kicked off its 2025 Super Bowl campaign by inviting audiences to unleash their creativity. Participants are encouraged to create their own Super Bowl ads, with the most inventive one earning a spot during the big game, showcasing Doritos' commitment to community engagement and innovative marketing. It’s also like going back to their roots, since the first “Crash The Super Bowl” challenge happened 10 years ago and was met with massive engagement.
Cadbury's Chocolate Bar Division Packaging
Confectioners Cadbury take to the shelves to launch their latest marketing campaign: humorous packaging that splits the chocolate bar according to who deserves it the most. This comes right in time for the month of love, and it's a great (and hilarious) way to show appreciation to the ones who go the extra mile to give us love and care.
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